The Sound Chamber of Success

November 12, 2026

When we moved into our new HQ at Goodwood in November 2024, we knew we wanted to bring state-of-the-art sound engineering to the forefront of our operation. From the moment parts like our ramp, and the warehouse were installed and organised, we focused on what we could do to enhance our development process, to ensure our exhausts were making the perfect sound.

This is when the idea of a sound chamber was conceived, and we've been working towards it ever since. Our first step was to source a 4-wheel rolling road that could be housed within.

 

The thought was that we could have the rolling road surrounded by microphones, and record the stock sound, and initial development systems, and then use the recording equipment to pinpoint certain frequencies we didn't like, and remove them as needed.

 

So we had a starting point, which essentially was a hole in the ground, but then we bought a rolling road, capable of taking up to 1200hp per axle, with help from our friends at GCAP Performance, and by March of this year, it was installed and we were testing our own personal cars on it (to some of our dismay!).

Next came the tricky bit though, the sound chamber itself.

We knew we wanted it to be a semi-anechoic sound chamber, meaning nearly every surface is covered with anechoic foam wedges. so no outside sound is interfering, and only pure exhaust sound is recorded.

Here it is, and what a transformation! Our Brand Director, Barry also designed a vinyl print for the front of the chamber, which is actually derived from a picture we originally had in our product catalogues. As you can see, it looks terrific, and that pop of colour immediately draws the eye in as soon as you enter our unit.

The interior is the sort of thing you'd see in either a music video, or a secret government lab, and the moment you step into the room. you're met with an eeriness that can't be described, as if the sound's been literally purged from the room.

What we also had to think about was how we were going to record the cars, and that's where our Sales Director and Technical Manager came in, as they both have degrees in sound engineering.

The dyno booth is equipped with 32 separate channels to record through, and an array of microphones, used to capture every facet of sound being produced.

This means that any frequencies we don't like, we can use this information to change the design of the exhaust to delete that particular sound, and this can be carried out for tail pipes, interior, and even the under tray.

 

This sound chamber and booth will be the starting point for all new developments moving forward, and with these techniques and processes in place, we can further enhance the driving experience with a QuickSilver exhaust.

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